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This program is hands-on and interactive. It teaches participants how to apply critical and creative thinking techniques to their business in order to find new and better ways to solve any business issue (lower costs, improve processes, fuel innovation, etc.). The results to date have been outstanding.
Participants, whether they’re from Marketing, Sales, Operations or R&D, will learn breakthrough thinking techniques such as: forced analogy, problem reversal and assumption smashing. They will then have the opportunity to immediately apply these methods to their business.
Past successes include: |
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• Head of operations used Kevin’s techniques and was awarded $500,000
from the State of Connecticut to implement a solution
• Sales Manager was able to finally get a product on shelf at Walgreens
after trying unsuccessfully for five years
• R&D team lead came up with a new product compound and applied for patent.
• Marketing executive used Kevin’s approach for name generation.
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Participants are asked to consider the following brainteaser before attending:
You have a 4 oz. glass, a 9 oz. glass, and a pitcher of water. Your goal is to come up with 6 oz. of water. How can you do this in the fewest amount of steps? |
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